Global (NOVEMBER 3, 2026)—My Hero 360® and Hero Philanthropy are proud to announce a new partnership with the Penn State American Marketing Association (PSAMA), one of the largest student-run organizations at Penn State's Smeal College of Business. The organization provides students with hands-on opportunities to explore the many facets of marketing and business strategy.

The partnership culminates in the February 2027 THON™ event, a student-run organization at Penn State University that raises money to support childhood cancer. My Hero 360 will feature stories from families impacted by THON™ and highlight some of the students behind the massive event that has raised nearly $275 million for pediatric cancer since its founding in 1973.

The partnership brings together philanthropy and storytelling to raise funds for childhood cancer and support the children and families affected by the disease.

"The partnership couldn’t be more of a fit for My Hero 360 and Hero Philanthropy,” said Chris Ciraulo, President and Chief Content Officer of My Hero 360 and Hero Philanthropy. “We're so inspired by these young students who are facing difficult subject matter head on and empowered to make an impact to support families that are going through the unimaginable—pediatric cancer. We’re proud to partner with this student-run organization and take part in an event that fights for children living with cancer and honors the lives lost to this horrible disease.”

The partnership with PSAMA was forged through connection with a former International Healthcare Media (IHM) intern, demonstrating the impact internships can offer. Olivia Patullo is a student at Penn State and a member of the PSAMA. She introduced the IHM team to PSAMA’s student leadership to develop this one-of-a-kind partnership.

“During my time as an intern at IHM, I had the opportunity to attend an impactful My Hero 360 recording, which featured Jeff Allen, the winner of MrBeast’s Beast Games reality show, who has dedicated his life to raising awareness and finding a cure for a rare genetic condition his young son has. He said something that stayed with me: real change starts with a choice, but it lasts through connection,” Patullo said. “Four years of THON have shown me the same thing. Bringing IHM and PSAMA together connects the people telling the stories that matter most with the students learning to tell them next. I can’t imagine a better fit.”

Learn more about My Hero 360.

Learn more about PSAMA.  

Learn more about THON™ and find ways to donate.

About My Hero 360®

My Hero 360® is a storytelling community that highlights the voices of individuals and families living with various, often rare, health conditions. The series chronicles each guest’s journey through challenges, setbacks, and struggles, ultimately focusing on the inspiring and empowering impact their experience can offer to others. The mission of My Hero 360 is to positively impact humanity and make kindness go viral by reaching as many people as possible with these compelling stories.

Our mission is clear—to provide a space for heroes to be seen and heard, empowering individuals to share their stories and learn from others.

Learn more.
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About International Healthcare Media, LLC

International Healthcare Media (IHM) is a leading communications company in the healthcare media industry, offering a dynamic and diverse portfolio of media brands catering to healthcare providers, patient warriors, and patient advocate-caregivers globally. IHM provides compelling and relevant content, aligning with its mission to be a source of trusted and insightful information. The company’s portfolio of brands includes Med Journal 360®, Rare Disease 360®, Ophthalmology 360®, Optometry 360®, and My Hero 360®.

IHM has won several content awards over the years, including:

·       Best Healthcare Professional Media Award

·       Best B2B Website

·       Best Series of Articles

·       Best Planned or On-Location Content

·       Best Consumer Video

·       Best Social Media and Online Community

·       Best B2B Launch

·       Best User Experience Design Category

·       Healthcare Media Excellence

·       Most Innovative Healthcare Online Community

At the heart of IHM’s success is its dedicated team that embodies the corporate values of passion, innovation, interaction, information, inclusiveness, diversity, communication, collaboration, and resilience. These values are evident in every aspect of the company’s operations, as reflected in its tagline, “All Content Should Be This Good®.”

Learn more about IHM and its portfolio of brands.

Media Contact

Kerri Fitzgerald, Vice President

kfitzgerald@ihmholdings.com| 908.419.5273

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