International Healthcare Media Launches Dynamic Digital Platform, Optometry 360™, Adding to Award-Winning Eye Care Franchise
Clinton, NJ (July 15, 2024) — International Healthcare Media (IHM), an award-winning digital medical publisher, has launched a new digital community, Optometry 360™.
Optometry 360™ is a comprehensive digital resource hub, learning platform, and social community providing engaging and relevant content covering all eye care diseases and conditions. The outlet aims to educate healthcare providers, patient warriors, and patient advocates/caregivers, with the mission to improve health outcomes and patient satisfaction, quality of care, and quality of life.
“This new brand launch is a natural extension of our well-established ophthalmology platform, Ophthalmology 360®,” said Chris Ciraulo, President and CEO at IHM. “With Optometry 360™, we now deliver superior content to all professionals along the eye care continuum. Our ADA-compliant content includes a text-to-speech feature that allows full access to those who are visually impaired, vision handicapped, or prefer to listen through a Bluetooth-enabled device.”
Ciraulo added that IHM is passionate about its corporate tagline, “All Content Should Be This Good®.”
IHM Group Director, Editorial & Content Operations, Kerri Fitzgerald, added, “Our digital platform is one of a kind. The ability to distribute useful news, insights, and advice to all eye care providers, patient warriors, and advocates makes this digital community unique. I am thrilled to work with our Editorial Advisory Board and Society Partners to deliver on this promise.”
Optometry 360™ offers exclusive peer-to-peer videos and podcasts, engaging social media content, news briefs, in-depth articles that analyze practice-changing concepts, and more. The content creation strategy for Optometry 360™ adheres to the same high standards established for other IHM brands, including Ophthalmology 360®, Med Journal 360®, and Rare Disease 360®. For more information on Optometry 360™, visit the website and connect with us on LinkedIn.
About International Healthcare Media, LLC
International Healthcare Media (IHM) is a leading communications company in the healthcare media industry, offering a dynamic and diverse portfolio of media brands catering to healthcare providers, patient warriors, and patient advocates/caregivers globally. With its flagship brands Med Journal 360®, Rare Disease 360®, and Ophthalmology 360®, IHM provides compelling and relevant content, aligning with its mission to be a source of trusted and insightful information.
IHM has won several content awards, including:
· Best B2B Website
· Best Series of Articles
· Best Planned or On-Location Content
· Best Consumer Video
· Best Social Media and Online Community
· Best B2B Print Launch (Special Issue)
· Best Planned or On-Location Content
· Best User Experience Design Category
In addition to its media offerings, IHM is the driving force behind International Healthcare Education, providing continuing medical education (CME) and continuing education (CE) programs to the healthcare community.
At the heart of IHM’s success is its dedicated team that embodies the corporate values of passion, innovation, interaction, information, inclusiveness, diversity, communication, collaboration, and resilience. These values are evident in every aspect of the company’s operations, as reflected in its tagline, “All Content Should Be This Good®.”
Learn more about IHM and its portfolio of brands.
Media Contact
Juliana Della Pello, Program & Communications Director [email protected] | 908-505-8899 ex 201
