Cassy Dump Shine Communications/PR Consultant
Cassy Dump has been entrenched in the eyecare industry for well over a decade, assisting companies of all sizes and at all phases of development with their public relations, marketing, and KOL engagement strategies. As a consultant and the current president of Shine Communications, Cassy has worked across every subspecialty of ophthalmology and optometry. With more than 20 years of experience in public relations, writing, journalism, and marketing, she has launched a variety of notable pharma and device brands, driving their communications strategies and physician engagement efforts. She graduated from DePaul University with a B.A. in Mass Media and Entrepreneurship Studies.