San Francisco, CA (October 10, 2019) – International Healthcare Media (IHM), LLC, a global media communications company that engages healthcare professionals and patients through print media, live conferences, social media, and a robust digital platform, announced today a blockbuster media partnership with Bullseye Media Solutions (BMS). BMS is the publisher of several ophthalmic social media content channels, including Eye News TV, Glaucoma News TV, Retina News TV, Dry Eye News TV, and Glaucoma News TV. IHM’s award-winning brand Ophthalmology360™ will integrate selected video content into its exiting platform.
Launched in 2018, Ophthalmology360 is a time-saving digital platform for the ophthalmic community, providing timely and relevant summaries of important studies, critical coverage of top national and international eye care meetings, and best practices from the country’s leading ophthalmic surgeons. The website is a hub for keeping clinicians abreast of the latest and most relevant practice management, marketing, and political news, as well as patient education and other important developments impacting eye care. In August 2019 it was announced that Ophthalmology360 is in contention for several FOLIO: Eddie & Ozzie Awards, including Best B2B Healthcare Website, Best Planned or On-Location Editorial Coverage (AAO Conference coverage), and Best Series of Articles (Glaucoma 2019).
Matthew Marano, MD, Chief Medical Editor, says the partnership “enhances the entire Ophthalmology360 platform and offers its community a treasure trove of archived and late-breaking video content.” The partnership extends the overall brand reach, adds instantaneous brand credibility, and assists eye care professionals in improving quality of care and patient outcomes. Moreover, it exemplifies the IHM corporate tagline, “All content Should Be This Good™”!
BMS was created to meet the growing demand for video education and communication on desktop and mobile devices. Founded in 2007, BMS has primarily serviced the eye care industry by broadcasting interviews, discussions, client testimonials, product demonstrations, and trade show advertising. Tom Pace, BMS Chief Content Creator & Producer, says the partnership will enable more users to benefit from the various channels of content. “We look forward to combining our assets to create a powerful learning tool for eye care clinicians around the world.”
To learn more about Ophthalmology360, visit Ophthalmology360.com.
About International Health Care Media, LLC
International Healthcare Media (IHM) is a global communications media company that engages healthcare professionals and patients via live congresses, print brands, video, and proprietary digital media assets. IHM helps clinicians deliver quality care, improve patient outcomes and satisfaction, and optimize quality along the continuum of care through brands that target specific clinicians, diseases, and conditions. Using its international reach and access to key thought leaders around the globe, IHM delivers an audience of engaged healthcare professionals by providing clinicians with succinct practical recommendations.
To learn more about IHM, visit ihmholdings.com.